BOSTON (Reuters) - There are some key ways to build your own brand within and outside the organization, says Harvard Business Review.
The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.
“Everyone has a personal brand these days. But if you want to move ahead you need to be more than the ‘finance guy who understands the business.’
Distinguish yourself as someone with a truly unique perspective respected inside and outside the organization. Here are three ways to do that:
1. Build your online presence. The Internet is a perfect place to start showcasing your knowledge. Post comments on blogs, write your own posts, and connect with other bloggers to create a network.
2. Win some awards. Identify awards that matter in your industry and don’t be afraid to nominate yourself, or convince colleagues to do it for you.
3. Flaunt well thought-of affiliations. Your associations aren’t always in your control but if you have a degree from a top school or testimonials from important people, display them prominently. Credibility by proxy is valuable.”
-Today’s management tip was adapted from “How to Become a Thought Leader in Six Steps” by Dorie Clark.