December 21, 2010 / 2:56 PM / 8 years ago

Management Tip of the Day: Ways to become a thought leader

BOSTON (Reuters) - There are some key ways to build your own brand within and outside the organization, says Harvard Business Review.

A man watches seasonal autumn storm clouds gather over the sea ahead of steady rain off the coast of Sydney March 8, 2007. REUTERS/Will Burgess

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“Everyone has a personal brand these days. But if you want to move ahead you need to be more than the ‘finance guy who understands the business.’

Distinguish yourself as someone with a truly unique perspective respected inside and outside the organization. Here are three ways to do that:

1. Build your online presence. The Internet is a perfect place to start showcasing your knowledge. Post comments on blogs, write your own posts, and connect with other bloggers to create a network.

2. Win some awards. Identify awards that matter in your industry and don’t be afraid to nominate yourself, or convince colleagues to do it for you.

3. Flaunt well thought-of affiliations. Your associations aren’t always in your control but if you have a degree from a top school or testimonials from important people, display them prominently. Credibility by proxy is valuable.”

-Today’s management tip was adapted from “How to Become a Thought Leader in Six Steps” by Dorie Clark.

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