May 27, 2011 / 3:26 PM / 8 years ago

Management Tip of the Day: To make a point, tell a story

An employee working as a money changer prepares U.S. dollar currency for a customer in Jakarta October 28, 2008. REUTERS/Enny Nuraheni

BOSTON (Reuters Life!) - If you need to make an argument about an issue about which you feel very strongly, don’t use harsh rhetoric but rather try a parable to illustrate the point, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“When it comes to persuading others, rhetoric has its limits — it can sound didactic and boring. Stories are a much more effective way to convince others of your point of view.

Here are three tips for shaping and telling a story that influences:

1. Know your message. Underneath every good story, there must be a point. Remember your message and weave your narrative around it.

2. Use the right example. Your story should center around a character that your audience likes and relates to.

3. Support with facts. Your story is only effective if it is based on and supported by facts and figures. At the beginning or end, share relevant data to convince your audience that your point of view matters.”

-Today’s management tip was adapted from “Using Stories to Persuade” by John Baldoni.

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