NEW York (Reuters Life!) - Now you too can own the dress Kate Middleton wore for her official royal engagement photograph with Britain’s Prince William, if you hurry.
British retailer Reiss — which made the cream silk “Nannette” dress with a cascading frill — has sent 1,000 copies of the dress to its U.S. stores and expects to ship more copies to its Hong Kong and Middle Eastern shops.
“We’ve had so much interest in the dress, press-wise, customer-wise. But we were very conscious of not exploiting the situation. We didn’t want to have 10,000 of these dresses worldwide,” said Reiss Brand Manager Andy Rogers.
The company said the dress has already sold out three times, first after the official engagement photographs by Mario Testino were released in November and then twice more in online sales.
The dresses — which retail for $310 in the U.S. and 159 pounds in Britain — are subject to a waiting list, but can also be found on online auction site eBay for up to triple the retail sales price.
“All the dresses that we received are being fulfilled via a waiting list that we have in store,” Reiss New York’s General Manager Lyndon Mackenzie said.
Middleton, 29, who will marry the second-in-line to the British throne on April 29 at Westminster Abbey in London, has become a fashion sensation since the engagement was announced and speculation is rife over who will design her wedding gown.