August 8, 2011 / 2:13 PM / 7 years ago

Management Tip of the Day: Sell your ideas to strangers

BOSTON (Reuters) - Garnering support for new ideas can often be a hard sell, but standing behind your pitch and talking about realistic outcomes are ways to help win over strangers, says Harvard Business Review.

The sign on a property for sale in Somerville, Massachusetts reads "Buy This Home I'll Buy Yours For Cash" October 25, 2010. REUTERS/Brian Snyder

The Harvard Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“Coming up with ideas is easy. Selling them to strangers is hard. Entrepreneurs and executives alike often go to great lengths to explain how their concepts are novel and profitable, only to be rejected. Avoid the same fate by steering clear of these two approaches:

The pushover: Don’t offer to change things at the slightest hint of disapproval. Caving in to criticism doesn’t demonstrate flexibility; it shows you don’t care about your idea. Instead, defend it.

The used-car salesman: Be persuasive, not unctuous. Don’t act like everyone should think your idea is great. Be realistic about what your proposal will do for your audience.”

- Today’s management tip was adapted from Harvard Business Review on Communicating Effectively.

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