August 9, 2011 / 1:38 PM / 8 years ago

Management Tip of the Day: Reap the benefits of Twitter

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009. REUTERS/Mario Anzuoni

BOSTON (Reuters) - In just 140 characters, Twitter can help businesses build a connection with customers in new ways, according to Harvard Business Review.

The Harvard Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and ( Any opinions expressed are not endorsed by Reuters.

“There is no doubt that Twitter is influential: This spring, the company announced that it signed up its 200 millionth account. But how can your company reap the benefits of this popular service? Try these three things:

Listen. You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand.

Talk. Get your voice in the mix to build a following. But, don’t just yammer on about how great your company and products are. Give your customers something useful, such as special offers or information.

Support. Twitter is a great place to find customers who need help. Solve their problems for them and they’ll often tweet to turn their complaint into a compliment.”

- Today’s management tip was adapted from “What the Heck Are We Doing on Twitter?” by Josh Bernoff.

For the full post, see: here

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