(Reuters) - Nothing replaces face-to-face contact for building strong client relationships, but that is not always possible in today’s global world, says Harvard Business Review.
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“When it comes to creating and sustaining client relationships there’s no substitute for face-to-face contact. But with people doing business globally, that’s not always possible.
To build loyalty when you can’t pop in for a visit, try these two things.
1. Use between-time to check in via e-mail. Use spare time to send clients quick notes saying hello, forwarding an article, or asking about a conference they planned to attend. Even executives with overflowing inboxes usually appreciate the gesture-especially if you don’t ask for a response.
2. Keep a light touch through e-newsletters. A well-written e-newsletter with helpful content is an excellent way to remind clients you’re out there and ready to help. Keep it infrequent (monthly or bimonthly) so you don’t overwhelm people.”
- Today’s management tip was adapted from “Keeping Your Clients Loyal, From Wherever You Are” by Dorie Clark.
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