LONDON (Reuters Life!) - A British artist has decided to sell everything except the clothes on his back after a break-up with his girlfriend.
Jasper Joffe plans to sell all his worldly possessions at the upcoming exhibition: “The Sale of a Lifetime” at the Idea Generation Gallery in London from July 29 to August 2.
“(I‘m) wiping the palate clean...by cleaning out my physical clutter,” Joffe told Reuters.
He said he plans to sell everything from toiletries to clothes in 33 lots priced at 3,333 pounds ($5,355) each, hanging onto only the clothes on his back, his passport and his wallet.
The sale is just the latest in a trend of love-lorn public gestures. Last month a British millionaire offered his house, sports car and boat to the winner of a “Beat the Credit Crunch Blues” lottery after getting divorced.
Joffe, who sold his satirical portrait of Heinrich Himmler to Charles Saatchi, is aiming for the exhibition to also be a means of getting his ex-girlfriend’s attention in hopes of a possible reconciliation.
“It’s like saying ‘I‘m going to give up everything for you’ - it’s the ultimate romantic gesture,” he said.
Editing by Paul Casciato