LONDON (Reuters) - It used to be that once the kids came, most people gave up the rock and roll life of festivals, grungy tents and grooving to the music 'til late.
But now a new British childcare service is set to provide help for parents who want to keep on truckin' at two of Britain's biggest music festivals.
Boutique Babysitting says parents can be content in the knowledge that their children are safe and professionally cared for, while the kids enjoy a "mini festival" of their own.
"Like every parent that's ever taken their child to a festival, we know exactly what it is like: you love having your kids there but even the most dedicated parent needs a break sometimes," said Boutique Babysitting co-founder Lisa Merrick-Lawless.
The service will be offered at Latitude and The Big Chill festivals, where the company plans to create a kids club area, housing two large climate-controlled tipis (teepees), equipped with soft rubber flooring, blankets, bean bags and pillows.
Parents can drop off their little ones at a choice of two four-hour sessions, with a later one after the festivals' own Children's Area has closed up for the night.
The kids will be invited to explore and experiment with their own music studios, production, wardrobe and stage areas.
Boutique Babysitting is the brainchild of Merrick-Lawless and Selina Cope, who have attended many festivals over the years -- both with and without children.
Reporting by Paul Casciato; Editing by Steve Addison