LOS ANGELES (Reuters) - Pop princess Britney Spears is joining the growing club of celebrities-turned-designers, launching her own fashion collection that targets the schoolgirl crowd.
Spears, 28, has designed her first collection of clothing and accessories for the Iconix Brand Group Inc’s Candie’s brand for which she has been the face for the past three seasons.
The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s Department stories from July 1 to kick off the back-to-school season.
“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said in a statement.
She said the collection, inspired by her favorite music and movies, as a mixture of day and evening looks, ranging from jeans to little black dresses.
A print and television advertising campaign to promote the line features the tagline: “Designed by me for you!”
Spears earlier this year ended a world tour to support her 2008 album “Circus” which was widely regarded as her comeback after a public meltdown when the singer lost custody of her two children, did stints in rehab and shaved her head.
She rocketed to fame as a teenager 10 years ago with hits like “Baby One More Time” and is still one of the best-known celebrities in the world.
Writing by Belinda Goldsmith, Editing by Paul Casciato