LONDON (Reuters Life!) - The world's first ice cream van for dogs will open for business at a "pet party" in London's Regent's Park on Saturday.
The van will serve canine-friendly flavors such as "Dog Eat Hog World" -- a chicken and gammon sorbet -- and "Canine Cookie Crunch," a more traditional vanilla ice cream, albeit sprinkled with dog biscuits.
"The weather has been so hot, we thought dogs deserved a cooling treat as much as anyone else," said Sally Bezant of event organizer Boomerang Pets Party.
She said a team of pet nutritionists had been through a complicated scientific process to determine the tastiest and safest flavors for the dogs' dessert.
And although the unusual flavors were tested on a panel of dogs, they can be eaten by humans.
"It's safe for humans ... I've tried it myself," she told Reuters, adding, perhaps diplomatically, that doggie ice-cream tasted "different."
Reporting by Alessandra Prentice; Editing by Steve Addison