PHILADELPHIA (Reuters Life!) - For Mike Monteiro, a transplanted Philadelphian who now lives in California, his T-shirt says it all.
When he moved to San Francisco a decade ago he realized he needed to explain his direct language to Californians who seemed to have a different approach to communication.
After an exchange with an official who accused him of being rude and angry when he was just trying to make a point, he designed a T-shirt, not to get his feelings off his chest, but on it.
"I'm not angry. I'm from Philly," it said.
The T-shirts proved to be popular and are now being snapped up by Philadelphians.
"I am very proud to be from Philadelphia" said Monteiro. "I'm deathly homesick even after 10 years."
The T-shirt's expression of Philadelphia's gritty, blue-collar image also doesn't appear to bother the city.
"I'm glad he's showing a sense of humor," said Cara Schneider, a spokeswoman for the Greater Philadelphia Tourism and Marketing Corp. "That more than anything defines Philly."