LOS ANGELES (Reuters) - Madonna is to open a chain of gyms around the world that will merge fitness with entertainment, starting with one in Mexico City in mid-November.
Called the Hard Candy Fitness Centers — named after the pop singer’s 2008 album — the 10 new gyms are planned for Russia, Brazil, Argentina, and in European and Asian cities, according to a statement released on Monday.
Madonna, 52, a keen workout, exercise and dance fan, has teamed up with 24 Hour Fitness founder Mark Mastrov. Her manager Guy Oseary is also a partner in the venture.
Hard Candy managing director Chris Dedicik said that the Hard Candy Fitness Centers would be “a one of a kind experience merging fitness with entertainment.
The gyms will provide private and group training in kickboxing, yoga, zumba, barwork, capoeira as well as weights and specially-designed programs.
“Madonna’s touch will be everywhere,” Mastrov said.
Madonna will officially launch the Mexico City gym on November 29.
Reporting by Jill Serjeant, editig by Christine Kearney