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SEOUL (Reuters Life!) - A South Korean firm wants to celebrate Friday's marriage of Britain's Prince William and commoner Kate Middleton by pairing women from "humble" backgrounds with a man from the elite.
The men are all from elite backgrounds, have been to top universities, and make a six-figure income. The women should be bright, assured and successful.
"This (wedding) inspired us to make everybody's Cinderella dream come true -- not by (women) being helpless and passive, but by making their own way to happiness," said Erica Oh, global team manager at Couple.net in Seoul.
"You too can become Cinderella. Why not?"
The eligible men, already agency members, are all graduates of top tier schools such as Harvard, Oxford or Seoul National University, and work either as professionals, corporate executives or government officials, with an income of over $300,000 a year.
Each is over 178 cm tall and have rated themselves as handsome. All are from professional, elite families and roughly half are Korean.
The women need to be attractive and intelligent, which Oh said was measured by education level and career success, along with being "of humble family background."
Aspiring Cinderellas need to submit a profile and five or more photographs by the end of May. There are no nationality requirements and no age limit.
The company will apply what it says are patented computer-selection algorithms from their 20-year history -- and 22,000 successful matches -- to select seven women by July. The couples will then receive contact information and can decide to meet, or not, as they wish.
Oh says that over 1,000 women have already applied, half of them U.S. citizens.
The company is also running a similar event during the same time period based on an Asian folktale in which men apply to be matched with pre-selected "princesses."
Reporting by Elaine Lies, editing by Paul Casciato