November 25, 2011 / 1:44 PM / 6 years ago

Management Tip of the Day: Perfect your "elevator pitch"

BOSTON (Reuters) - Long before you sit down for a job interview you should practice making your succinct but perfect “pitch” to anyone who will listen, from your pets on up, says says Harvard Business Review.

<p>A man descends in an elevator at the Lloyds of London insurance building in the City of London, September 28, 2010. REUTERS/Andrew Winning</p>

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

”To find a job, you need to be ready to market yourself at any time. Make sure you’re equipped with the right pitch - don’t be afraid to toot your own horn, and don’t waste time reiterating your resume.

Instead, state in one concrete sentence what makes you so effective. Talking about the impact you’ve had - and can continue to have - is much more compelling than listing your experience. For example, one assistant said of herself, ‘I can make any boss shine.’

Speak at a pace that shows you are calm and confident. Practice your pitch often. And remember that jobs don’t just come from interviews. Use any opportunity you have to deliver your pitch - at family gatherings, in waiting rooms, or at the coffee shop. Don’t wait for the elevator.”

- Today’s management tip was adapted from the book, “Guide to Getting a Job.”

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