March 3, 2011 / 1:00 PM / in 7 years

UPDATE 1-Cott profit hurt by holiday promotions

* Adjusted EPS $0.08 versus estimate of $0.11

* Revenue rises 37 pct (In U.S. dollars unless noted)

TORONTO, March 3 (Reuters) - Cott Corp BCB.TO COT.N on Thursday posted a quarterly profit that missed market estimates, hurt by deep discounting over the holidays, the Canadian soft-drinks maker said.

The company, which makes private-label soft drinks for retailers like Wal-Mart Stores Inc WMT.N Inc and Safeway SWY.N, said its fourth-quarter earnings were $16.2 million, or 16 cents a share, compared with $15.1 million, or 17 cents, a share, a year ago. The number of weighted average outstanding shares rose 18 percent in the period.

On an adjusted basis, its profit was 8 cents a share, trailing the average estimate of analysts of 11 cents a share.

Revenue rose 37 percent to $528.8 million. Analysts on average were looking $503.2 million, according to Thomson Reuters I/B/E/S. (Reporting by S. John Tilak, editing by Dave Zimmerman)

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