April 14, 2010 / 2:11 PM / in 8 years

UPDATE 1-Limited to expand in Canada, Middle East

* Creating Limited Brands Canada

* Plans to open Bath and Body Works in Middle East this yr

NEW YORK, April 14 (Reuters) - U.S. retailer Limited Brands Inc LTD.N said on Wednesday it plans to expand in Canada and the Middle East.

The company said it is creating Limited Brands Canada, based in Montreal, to support the Canadian expansion of its retail chains including La Senza, Bath and Body Works, Victoria’s Secret and Victoria’s Secret Pink.

Limited also announced a franchise partnership with M.H. Alshaya Co to operate stores in the Middle East, starting with Bath and Body Works stores in the region later this year.

In addition, the company said it will consolidate the creative and merchant leadership of its international businesses at its world headquarters in Columbus, Ohio.

Limited Brands shares were down 17 cents, or 0.6 percent, at $27.02 in morning trade on the New York Stock Exchange. (Reporting by Martinne Geller, editing by Gerald E. McCormick)

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