* Revenue rises 9 pct to C$253.6 mln
* EBITDA 4 pct higher at C$84.9 mln (Adds analyst comments, stock price, details)
OTTAWA, July 15 (Reuters) - Astral Media Inc’s ACMa.TO ACMb.TO third-quarter profit rose 9 percent, lifted by growing advertising and subscription revenue, the specialty television and radio broadcaster said on Thursday.
The Montreal-based company, whose results largely matched analyst expectations, said there is a “slowly recovering economic and advertising market environment”.
Astral, which operates television, outdoor advertising and radio business units, said net profit rose to C$48.5 million ($46.6 million), or 85 Canadian cents a share, from C$44.3 million, or 78 Canadian cents a share, a year ago.
Revenue was 9 percent higher at C$253.6 million.
Analysts had expected earnings of 86 Canadian cents a share, on revenue of C$249 million, according to Thomson Reuters I/B/E/S.
Astral said advertising revenue rose 11 percent and subscription revenue grew 7 percent.
Profit margins were slightly lower than expected, reflecting higher television and radio programming costs, RBC Capital Markets analyst Drew McReynolds said in a note.
BMO Capital Markets analyst Tim Casey said margin pressure is expected to continue for the radio division due to higher copyright fees.
The company’s more heavily traded class A shares were 18 Canadian cents higher at C$36.87 on the Toronto Stock Exchange on Thursday morning. So far this year, the stock has climbed about 10.5 percent.
$1=$1.04 Canadian Reporting by Susan Taylor, with additional reporting by Ashutosh Joshi in Bangalore; editing by Rob Wilson