August 10, 2010 / 11:15 AM / in 7 years

UPDATE 1-Strongco posts Q2 loss on lower equipment sales

* Q2 loss C$0.05/shr vs EPS C$0.14 year ago

* Revenue down 9 pct

* Sees improvement in orders as markets recover

Aug 10 (Reuters) - Canada's Strongco Corp (SQP.TO), which sells, rents and services construction equipment, reported a quarterly loss, hurt by lower sales, but said it was seeing improvement in orders as markets begin to recover.

For the second quarter, the company reported net loss of C$500,000, or 5 Canadian cents a share, compared with a profit of C$1.4 million, or 14 Canadian cents a share, a year ago.

Revenue fell 9 percent to C$69.6 million.

The company said during the first half of the year, many of its customers avoided investments in new equipment, but preferred to rent machinery.

"This pattern is expected to shift toward higher sales of new equipment as demand increases and confidence returns to the Canadian construction industry," the company said.

Shares of the Mississauga, Ontario-based company closed at C$3.56 Monday on the Toronto Stock Exchange. (Reporting by Ashutosh Joshi in Bangalore; Editing by Don Sebastian)

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