The Miami Marlins are lowering their 2019 season ticket prices by as much as 25 percent, according to a report.
The Miami Herald reported Monday that the team, led by owners Bruce Sherman and Derek Jeter, is revamping its ticket strategy. The Marlins will increase “member” benefits by offering discounts on food and drink, and fans can accumulate points to earn rewards. That could include taking part in events such as watching batting practice on the field.
“I don’t want the narrative to be we’re lowering ticket prices because we have to,” Chip Bowers, the Marlins’ president of business operations, told the Herald. “The reality is we’re lowering ticket prices because we screwed up to begin with. We weren’t very smart. So we had to take a step back and say everything needs to be scrapped.”
The new ownership group took over last October, and the team traded its best players before the start of the 2018 season. They sent 2017 NL MVP Giancarlo Stanton to the Yankees, Marcell Ozuna to the Cardinals, Dee Gordon to the Mariners and Christian Yelich to the Brewers.
Through 69 homes dates this season, the Marlins have drawn 696,459 fans, an average of 10,093. That ranks last in the major leagues. The Los Angeles Dodgers top the list an attendance of 3,180,592 through 68 games, an average of 46,773.
Entering play Monday, the Marlins are in last place in the National League East at 53-79.
“It’s very difficult to be a Marlins fan,” season ticket holder Mark Hopkins told the Herald.