The Dallas Cowboys became the first NFL team to have an official casino designation, announcing a partnership with WinStar World Casino and Resort on Thursday.
“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” owner Jerry Jones said. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
WinStar is located in Oklahoma, where sports betting remains illegal, but the NFL has relaxed its rules against gambling associations and content this offseason. Teams may now accept advertising money from casinos, although direct relationships with sportsbooks are not permitted.
“We are excited about the future of gaming as it relates to the NFL,” Jones said.
In May, the U.S. Supreme Court overturned a federal ban on state-sponsored sports betting in a landmark decision, and many states are expected to follow New Jersey’s lead in legalizing such activities in the future.
Politicians are pushing efforts to introduce a framework to guide the industry at a federal level, including Senator Chuck Schumer (D-N.Y.), who released a memo last week to outline several suggestions promoting integrity. The NFL and NCAA released a joint statement, after MLB, the PGA Tour and NBA issued their own joint statement, in favor of Schumer’s suggestions.
—Field Level Media