March 24, 2015 / 2:08 PM / 3 years ago

HP partners with Bang & Olufsen for sound technology

(Reuters) - Hewlett-Packard Co said it had entered into a partnership to equip its PCs, tablets and other gadgets with audio technology from Danish television and sound system maker Bang & Olufsen.

A Hewlett-Packard logo is seen at the company's Executive Briefing Center in Palo Alto, California January 16, 2013. REUTERS/Stephen Lam

HP said on Tuesday that it would start selling personal computers with Bang & Olufsen and B&O PLAY audio technology this spring.

The Bang & Olufsen brand will appear on HP’s Spectre, OMEN, ENVY and select commercial PCs, while the B&O Play brand will appear on HP Pavilion PCs, tablets and PC audio accessories, HP said.

B&O is a 90-year-old company that makes products for the luxury end of the consumer market. It will replace music-streaming and audio-equipment company Beats Electronics LLC as HP’s audio vendor.

Apple Inc bought Beats, co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, for $3 billion in May last year.

Reporting By Lehar Maan in Bengaluru; Editing by Simon Jennings

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