May 14, 2015 / 4:33 AM / 2 years ago

Amazon launches advertising platform for mobile app developers: Bloomberg

(Reuters) - Amazon.com Inc launched a new advertising platform for mobile app developers to promote their apps on Android devices, Bloomberg reported.

A just-delivered Amazon box is seen on a counter in Golden, Colorado August 27, 2014. REUTERS/Rick Wilking/Files

Developers can advertise their apps on Android smartphones and tablets, and also on Amazon tablets by paying Amazon each time a user clicks an advertisement displayed through the system, Bloomberg said.

Campaigns for the service start at $100, the report said.

Amazon could not be reached immediately for comments outside regular business hours.

Reporting by Rishika Sadam in Bengaluru; Editing by Gopakumar Warrier

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