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Chip maker NVIDIA signs in-car entertainment system deal with Hyundai Motor

FILE PHOTO: The logo of technology company Nvidia is seen at its headquarters in Santa Clara, California February 11, 2015. . REUTERS/Robert Galbraith/File Photo

(Reuters) - Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022.

NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models.

NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles.

Hyundai Motor Co is the flagship company of Hyundai Motor Group and Kia Motors Corp is its sister company.

NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user’s experience. The software can be “perpetually” updated, giving vehicles the latest AI cockpit features, said NVIDIA.

NVIDIA said it has also been working with Mercedes-Benz, Audi AG VOWG_p.DE and Honda Motor Co on in-car entertainment and information systems.

Reporting by Jane Lanhee Lee; Editing by Sandra Maler

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