October 21, 2014 / 5:35 PM / in 3 years

Yahoo in talks to buy ad service BrightRoll: TechCrunch

(Reuters) - Online search and advertising company Yahoo Inc YHOO.O is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported.

A Yahoo logo is pictured in front of a building in Rolle, 30 km (19 miles) east of Geneva, in this file picture taken December 12, 2012. REUTERS/Denis Balibouse

Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million–$725 million, the blog reported, without citing sources.

BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report. (tcrn.ch/121opL0)

Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.

Reporting by Soham Chatterjee in Bangalore; Editing by Saumyadeb Chakrabarty

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