October 7, 2015 / 2:15 PM / 2 years ago

Alphabet launches code for fast loading of heavy mobile content

(Reuters) - Alphabet Inc, formerly Google Inc, announced a new open source code that allows faster loading of Web pages with heavy content such as video, animation and graphics on smartphones and tablets.

Electronic cables are silhouetted next to the logo of Twitter in this September 23, 2014 illustration photo in Sarajevo. REUTERS/Dado Ruvic

Twitter Inc, LinkedIn Corp, Pinterest, WordPress.com, Chartbeat, Parse.ly and Adobe Analytics are among some of the technology companies that will adopt the code, called accelerated mobile pages (AMP), Alphabet said on Wednesday. (bit.ly/1FTemdM)

Separately, Twitter said in a blog post that it would adopt the code for its microblogging apps for iOS and Android operating systems.

Reporting by Lehar Maan in Bengaluru; Editing by Kirti Pandey

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