October 20, 2015 / 6:29 AM / in 2 years

Samsung Electronics to advance launch of next Galaxy S phone: South Korea paper

SEOUL (Reuters) - Samsung Electronics Co Ltd plans to bring forward the unveiling of its next Galaxy S smartphone to January in an attempt to compete better with rival Apple Inc’s new iPhones, South Korea’s Electronic Times reported on Tuesday, citing unnamed sources.

Samsung smartphones Galaxy S6 edge+ are pictured at the consumer electronics trade fair IFA in Berlin, Germany, September 3, 2015. REUTERS/Hannibal Hanschke

Samsung has in recent years announced new Galaxy S smartphones on the sidelines of the Mobile World Congress trade show, which usually takes place between late February and early March. The world’s top smartphone maker unveiled its Galaxy Note 5 device in August this year, however, earlier than the typical September announcement.

A Samsung spokeswoman said the firm does not comment on rumors or speculation.

The South Korean firm has been unable to arrest its smartphone market slide despite a product lineup revamp. Researcher TrendForce says Samsung’s smartphone shipments will shrink by 1 percent this year, marking the firm’s first-ever annual decline.

Reporting by Se Young Lee; Editing by Muralikumar Anantharaman

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