October 11, 2016 / 8:22 PM / a year ago

Google buys digital marketing company FameBit

(Reuters) - Alphabet Inc’s (GOOGL.O) Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.

In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (bit.ly/22KeLVl)

    Google did not disclose the financial terms of the deal.

    FameBit will remain a standalone operation for now, it said in a blog post. (bit.ly/2du8WJr)

    Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta

    0 : 0
    • narrow-browser-and-phone
    • medium-browser-and-portrait-tablet
    • landscape-tablet
    • medium-wide-browser
    • wide-browser-and-larger
    • medium-browser-and-landscape-tablet
    • medium-wide-browser-and-larger
    • above-phone
    • portrait-tablet-and-above
    • above-portrait-tablet
    • landscape-tablet-and-above
    • landscape-tablet-and-medium-wide-browser
    • portrait-tablet-and-below
    • landscape-tablet-and-below