December 11, 2007 / 12:06 AM / 11 years ago

Kylie Minogue site unites fans via cell phones

NEW YORK (Billboard) - Kylie Minogue fans now have a new way to indulge their obsessions — via mobile phone.

Australian singer Kylie Minogue poses during a photo call to promote her new album "X" in Berlin November 22, 2007. Minogue fans now have a new way to indulge their obsessions -- via mobile phone. REUTERS/Hannibal Hanschke

Kylie Konnect (www.Kyliekonnect.com), launched November 2 to coincide with the digital release of her single "2 Hearts," combined universal handset access with the concept of an Internet fan community. It may well be the first artist-based social networking platform of its kind.

Members can create a profile, write blogs, upload photos, download content and connect with other fans all over the world by mobile phone or Web browser. Minogue maintains her own Kylie Konnect profile where fans can access regularly updated news items, blog posts and a photo gallery.

The site has drawn more than 10,000 users.

The Australian pop star’s new album, “X,” meanwhile, recently debuted at No. 4 on the U.K. album chart. A U.S. release has not yet been scheduled. Minogue’s last regular-issue studio album, “Body Language,” hit No. 42 on the Billboard 200 in 2003.

Minogue’s U.K. label Parlophone, which created the site with London firm New Visions Mobile, will update it with exclusive features and content, including music, video, news, tour information and contests. Kylie Konnect furthers the concept of the Lily Allen Loyalty Club, a mobile-access fan site that Parlophone and New Visions launched in 2006, which offers members points toward exclusive prizes.

Reuters/Billboard

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