CHICAGO (Reuters) - The New Jersey Nets have signed a deal to make a manufacturer of computing and digital imaging products the sponsor for its practice jerseys, a first for a team in the National Basketball Association.
The two-year deal with PNY Technologies Inc was announced by the team on Tuesday, but details of its terms, said to be in the mid-six-figure range, were not disclosed.
PNY was already a sponsor with the team last season, with signs in the Nets’ home arena in East Rutherford, N.J. The new deal extends that relationship and adds the practice exposure.
Under the agreement, the Nets’ practice jerseys during the 2009-2010 season will include the PNY logo, the team said.
PNY, based in Parsippany, New Jersey, also will own the naming rights for the team’s practice facility in East Rutherford, the Nets said.
In addition to practice jersey branding, the PNY logo will be seen on the media backdrop used for interviews at all practices, the Nets said. The PNY logo also will appear on Nets’ coaching staff apparel worn at team practices
As part of the deal, PNY will receive four tickets to every Nets road game and exposure on the team’s website, a team spokesman said.
PNY makes flash memory cards, USB flash drives, graphics cards and other parts used in digital cameras, cell phones and home computers.
Reporting by Ben Klayman; editing by Gunna Dickson