August 24, 2010 / 10:00 PM / in 7 years

Dell debuts first U.S. smartphone at $100

LOS ANGELES (Reuters) - Dell Inc on Tuesday released its first U.S. smartphone, entering the increasingly crowded market with a 3.5-inch Android device called the Aero that costs about $100 on AT&T network.

<p>Dell Inc. has released on August 24, 2010, its first U.S. smartphone, the Aero, shown in this undated publicity photograph. REUTERS/Courtesy Dell/Handout</p>

The long-anticipated move by the computer manufacturer puts Dell in competition with Apple Inc, the market leader in smartphones, and with a clutch of other phones that use Google Inc’s Android operating system.

Round Rock, Texas-based Dell said its new smartphone will sell for $99.99 with a 2-year contract from AT&T, or $299.99 without the contract.

Dell said the Aero will be one of the lightest Android smartphones in the United States, and will support Adobe Systems Inc’s Flash software. That sets Dell apart from Apple, which has declined to use Flash on its mobile devices.

The personal computer maker entered the smartphone market in late 2009 with the release of its Mini 3 in China. The company also released a 5-inch tablet called the Streak this month, which also runs on Android and uses the AT&T network for phone calls. That will compete with Apple’s iPad.

The worldwide smartphone market is expected to grow 36 percent to 247 million units in 2010 from 182 million in 2009 according to IT research outfit iSuppli.

Reporting by Alex Dobuzinskis; Additional reporting by Sinead Carew; Editing by Richard Chang

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