LONDON (Reuters) - British cable operator Virgin Media is to offer business customers Internet access with unlimited bandwidth in response to customer frustrations over slow and disrupted connections.
Virgin, which services 1,500 corporate customers through its Virgin Media Business unit, said it had developed the new offering following a survey with IT professionals who said restrictions on Internet access damaged their output.
Mark Heraghty, managing director of the Virgin Media Business, told Reuters the company's fiber network could reach 85 percent of all businesses in Britain and said it would give them access to the entire network.
Virgin Media is largely a consumer-based company and Heraghty said this meant the network was largely unused during the day. It also fits with Virgin's plan to make the business unit a core element of the group.
"We have a large, under-utilized asset with great capacity which not enough people know about," he said, adding that Virgin Media was the third-largest broadband supplier to business customers in Britain behind BT and Cable & Wireless Worldwide.
Under the plans, Virgin will offer a service called the Big Red Internet that gives businesses as much bandwidth as they need without extra charges or network upgrades.
It will offer a 100 Mbit/s service aimed at businesses with smaller growth requirements and a 1Gbit/s service for mid-sized organizations.
Reporting by Kate Holton; Editing by Michael Shields