November 18, 2010 / 4:57 PM / 7 years ago

Apple bringing mobile ad network to Europe

SAN FRANCISCO (Reuters) - Apple Inc is bringing its mobile advertising network to European markets, on the heels of its early success in the United States.

The company said on Thursday that it would launch the iAd network in the United Kingdom and France in December, and in Germany in January.

Apple launched the network in the United States in July. It competes with a host of rivals, including Google Inc, in the small but fast-growing mobile advertising market.

Apple said iAd would launch in Europe with ads from L‘Oreal, Renault, Louis Vuitton, LG Display, Anheuser-Busch InBev and others. The service places ads within apps on mobile device such as the iPhone.

Apple said it had signed up more than half of the top 25 leading U.S. national advertisers.

Shares of Cupertino, California-based Apple rose 2.7 percent to $308.62 in late morning Nasdaq trading.

Reporting by Gabriel Madway; Editing by Lisa Von Ahn

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