February 14, 2011 / 12:19 AM / 7 years ago

ZTE aims for 5-fold smartphone sales growth in 2011

BARCELONA, Spain (Reuters) - China’s ZTE Corp aims to grow its cellphone sales 30 percent to 40 percent this year, on par with last year, while it focuses increasingly on the smartphone market, a senior official said.

To boost its position in the smartphone market, the firm will launch new models and a tablet running Google’s Android software later on Monday.

ZTE sold around 60 million cellphones last year, 34 percent more than a year earlier, making it the world’s fourth-largest cellphone maker.

Lin Qiang, president of ZTE’s handset business in Europe, said the firm aims to grow sales volumes at the high end of the market to more than 10 million from around 2 million last year.

The fast growth is boosted by rising demand for the firm’s flagship ZTE Blade model, sales of which it sees rising to around 2 million from 500,000 last year.

Reporting by Tarmo Virki

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