February 5, 2012 / 11:08 AM / in 6 years

Singapore's Artivision says in tie-up with Intel

SINGAPORE (Reuters) - Artivision Technologies Ltd, a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp.

<p>An Intel logo is seen at the company's offices in Petah Tikva, near Tel Aviv October 24, 2011. REUTERS/Nir Elias</p>

Under a memorandum of understanding, Artivision unit ArtiMedia Pte Ltd will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the U.S. semiconductor giant’s “Wi-Fi Direct” technology.

“A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia’s front-end and back-end technology is deployed on a demo mobile device,” the Singapore firm said in a stock market filing.

Intel may also invest in Artivision if a definitive agreement is reached, the Singapore firm added.

Reporting by Kevin Lim

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